Joe Jenkins

The UNICEF partnership with the 2014 Glasgow Commonwealth Games

by Joe Jenkins

UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.

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About the author

Joe Jenkins currently leads the vision for engagement at Friends of the Earth, bringing together all the ways people get involved across all channels.Previously Joe has led fundraising strategy at RNIB, and worked with a diverse range of large NGOs through the telemarketing agency Pell & Bales.

Joe Jenkins

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About the author

Joe currently leads the vision for engagement at Friends of the Earth, bringing together all the ways people get involved across all channels. Previously Joe has led fundraising strategy at RNIB, and worked with a diverse range of large NGOs through the telemarketing agency Pell & Bales.